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An internal source for the company said that TikTok is about to test integrating games directly into its app. Initially, the job will be reserved for Southeast Asia, but it could be expanded to the rest of the world by the end of the year. Thus, the social network intends to increase the time spent on its platform and, in fact, increase ad revenue. Recently, Netflix confirmed its experience with its Netflix Gaming platform, while Facebook has already been offering games for a long time, some of which have remained beloved over the years. . So it was only a matter of time before TikTok embarked on this adventure. Thus, an inside source reports that tests have already begun in Vietnam, a country where the social network is very successful. It is also a strategic area for the Chinese company, given that 70% of the population is under the age of 35 and is particularly keen on technology. If the tests prove successful, TikTok plans to expand the feature to other Southeast Asian countries.
