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NVIDIA is preparing to reduce the prices of the RTX 30 series graphics cards, according to reports from China.
According to the videoCardz website, which specializes in graphics cards, the Chinese website ZOL says that Nvidia is likely to reduce the prices of graphics cards by the end of August, a measure that will undoubtedly be in response to the current market situation.
The same site also states that AMD will also join its rival in lowering the prices of its Radeon 7000 series cards. On the other hand, MyDrivers believes that the price cuts that Nvidia will apply will be greater than those that AMD will apply.
The question here is how much of these price drops will be. In recent months, we’ve seen prices drop to the point where you can buy many graphics cards for less than the Manufacturer’s Suggested Retail Price (MSRP).
EVGA, the company that produces graphics cards based on Nvidia cards, has slashed the price of some RTX 3090 Ti models by $1,000.
Graphics cards prices drop again
A few months ago, graphics cards were selling at an increase of $1,000. The RTX 3080 can now be found on eBay for under $700, which is reasonable compared to the average selling price of $1,000 before the market stabilized.
There are some reasons to explain the stability of the graphics card market. One of the contributing factors to the price drop is the contraction of the cryptocurrency mining market after the decline in the prices of Bitcoin, Ethereum and altcoins.
With the problem of the shortage of graphics cards for the current generation not affecting the current generation, there was a large accumulation of stock, which led to a further drop in prices.
On the other hand, the new generation RTX 40 and Radeon 7000 cards are only a few months away from being announced, which will have a noticeable impact on the demand for the cards.
Some sources have previously reported that Nvidia has slashed the MSRP of some graphics cards by as much as $500 in the last month. We can expect prices under $1000 for some of the most powerful graphics cards on the market.
To lend credibility to this scenario is the fact that Nvidia and AMD will not want to have a large stockpile of current generation cards by the time they both announce their new generation cards.
The RTX 30 series is available in Germany and Austria for 9% less MSRP, while the RX 6000 can be had from AMD for 14% less MSRP.